Appadia FAQs - Proximity Marketing Solution for Shopping Centers
Who can use Appadia?
The Appadia solution can benefit shopping centers, retailers, airports, municipalities/tourism, and more.
What is a proximity marketing campaign?
A proximity marketing campaign consists of multiple PADs such as deals, news, and events, which will be sent to your app users as notifications.
What is a beacon?
Beacons are radio transmission devices that provide shopper location intelligence and solutions such as indoor navigation, heat maps, customer behavior analytics, and location based marketing.
How are beacons charged? How often do they need to be charged?
Beacon batteries last up to 3 years. Once the battery is dead, we will provide you with a new beacon.
Is there a wiring system or installation cost with in store beacon technology?
No, beacons do not require any wires, which makes this technology non-intrusive for the aesthetic of your shopping center. To install a beacon, you remove the sticker and stick it on the wall, so there is no cost here.
Do beacons need internet connection?
There is no internet connection required for beacons because all information is being transferred through Bluetooth. So simple!
Can I buy a beacon?
Yes, but we need more information to provide you with the right beacon.
Do I have to buy new beacons when renewing my contract?
It depends on your contract’s length and your needs. A beacon’s lifespan is about 4 years, and a specified number of beacons are included in your contract.
Can I advertise on pre-existing proximity beacons?
None of our beacons are available for third party advertisement. Therefore, if you decide to use Appadia, no one will be able to advertise on your beacon, and you will have the exclusivity of the content posted at that location.
What type of businesses can use Appadia?
Any business that wants a high quality proximity advertising platform that provides a native mobile app and beacon infrastructure can join Appadia. Shopping centers, retailers, and restaurants are just examples of who can use Appadia.
Is Appadia provided internationally?
Yes, Appadia is a software solution that is provided internationally with no limitations.
How do I pay for the proximity solution subscription?
Once we have discussed the details of our agreement and created a contract, you can simply pay online in USD either monthly or annually.
In which languages is Appadia available?
English, Spanish, German, French, Arabic and Chinese at the moment. If you’re interested on any other languages, please contact us.
Which information about my business do you need?
In order to provide the best service, we need a contact name, type of business, size of business, location, and website, if there is one.
How long will it take to develop the customized app?
Your customized app will be available in less 2 weeks. If you choose to add enhancements that we must develop, it may take up to a few extra weeks.